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Bet 365 in process of acquiring an Australian license

Bet 365 is currently negotiating and trying to get an Australian license and it could be done by the end of this year.

 “I can confirm that we are in the process of applying for a licence in the Northern Territory of Australia.

“Once we have submitted the application and the regulatory authorities have had the chance to consider it, we will hopefully be in a position to comment further,” stated Denise Coates Bet 365’s joint chief executive.

If successful, this will be the first Bet 365 license outside of the UK and as long as there aren’t any obstacles and everyone agrees, then Bet 365 could be operating by November.

Bet 365 has an office in Gibraltar where its bingo, poker and casino operations are licensed and employs more than 100 people, it also employs an approximate of 1,400 people in Stoke. If this is successful, then Australia’s office will also employ close to the same number of people so new opportunities will rise.

H2 Gambling Capital stated that the Australian gaming market has the world’s highest loss per gambling adult over the age of 17 with nearly to US$1,300 lost per person in 2010. They surpassed Singapore and Ireland too.

Ever since the lifting of interstate advertising restrictions which was in 2008, the Australian online sports betting market has seen a its revenues increase and even double the amount, but the online department has been more restrictive as it can only offer telephone in play and sports betting.

There is no doubt, that with Bet 365 in Australia, the egaming market will become stronger and better and more competitive.

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