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Betfair appointed Yahoo’s Raj Vemulapalli for mobile engineering

Betfair, a sports betting exchange provider has hired Raj Vemulapalli to be a vice president of mobile engineering after Charlie Palmer, the former vice president stepped down.

Raj Vemulapalli was previously working with Yahoo and was developing their Internet messenger product and mobile messaging and video and voice chat platforms. His new role will be to set up a mobile centre excellence in Silicon Valley.

Betfair gave him a new role to try to improve their exchange’s mobile customer base and their current product and also to develop new and better products.

Betfair stated that “Betfair is a technology company that invented the betting exchange a decade ago and is now reinventing mobile betting and gaming.”

Tony McAlister, the Chief Technology officer for Betfair said that “Raj has a track record of delivering global products, building teams and has experience managing open API’s, a development route which is significant to our mobile strategy going forward”.

Vemulapalli said that “I am excited to be driving Betfair’s mobile strategy, products and platforms at a time when consumers are increasingly turning to mobile.”

Betfair’s lately announced a new revenue sharing initiative for 3rd part developers that design mobile products through Betfair’s open API program. Betfair is also remembered as one of the first companies to have their betting applications listed in the iPhone and iPad’s Apple store.

Recently, Betfair has experienced some of their senior developers leaving the company including Robin Osmond who was the very first CEO in the financial betting exchange start-up LMAX and also Tim Phillips, who was a director of European and public affairs.

Betfair are confident that they will hire the new executives to replace those that left soon.

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