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Betfair sponsors the British Olympic female beach volleyball team

Betfair, an iGaming casino and sportsbook operator revealed that they had signed a deal to sponsor the British Olympic female beach volleyball team. Betfair is also testing a new marketing technique that is part of the deal at the trial events in London.

During the test tournament at Horse Guards Parade, Zara Dampney and Shauna Mullin, part of the British players will wear specially-produced bikini bottoms according to Betfair and the tight fitting shorts will have a QR code (quick response code) printed on them that when scanned with a barcode scanner, which is an application used by smartphones will be directed to registration page offering one free wager.

Andy Lulham from Betfair stated that “there is huge interest in beach volleyball and we want to ensure that our advertising campaign is seen and remembered by as many sports fans as possible.”

“As far as we’re aware, this is the first time QR codes have been used in in-play sports advertising and what better way to test its effectiveness than by putting them on one of the places that is likely to get photographed the most.”

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