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Betfair’s deal with OpenBet

Betfair, an online betting exchange operator has signed an agreement with OpenBet Limited, a software supplier that will see Betfair using OpenBet’s Mobile sportsbook platform.

OpenBet’s mobile sportsbook platform is quite popular as Betfair aren’t the only ones using it. PaddyPower, Sky Bet, Ladbrokes and William Hill are all using OpenBet’s Mobile sportsbook platform. This platform allows operators to choose their partner of choice before seamlessly integrating bespoke front and back-end solutions.

OpenBet’s business-to-business platform has a single wallet that allows the operators to gain a single view of every customer and every betting activity that happens through a channel of choice. OpenBet stated that this ‘gives operators the ability to manage liabilities more effectively, target marketing and promotional activity in mobile gaming and ensure jurisdictional obligations are upheld’.

David Loveday, OpenBet’s Chief Executive Officer stated that “the advent of more sophisticated mobile Internet devices is a very important development for our customers and we embrace this progression to yet another channel,”

“We are constantly working in close collaboration with our customers to ensure that we are flexible and open to new ideas that push the boundaries of what we can offer from our market-leading platform.”

On the other hand Richard Hewitt, Betfair’s Head of Mobile Product stated that “we look forward to further developing a good working relationship with OpenBet.”

“Betfair pioneered betting on mobile devices and, as the channel becomes more sophisticated, we are confident we have an engaging and user-friendly offering that will appeal to our players.”

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