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eGaming Society
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Boolabus – live betting & product development in the iGaming industry

Boolabus brings together some of the best talent in live betting and gaming product development. The team bring a track record of delivering large gaming projects with major operators. Innovation, passion and understanding of the target audience come as standard. It’s a unique offering.

The Team
The core team is made up of very experienced talent who have all worked on innovative products and projects for many years. From project management to design, information architecture to flash programming, we cover the key areas that determine success or failure of a new product.

Brian MacSweeney
MD & Founder, Boolabus

Brian MacSweeney was previously at Endemol Gaming where he was founding creative director and subsequently managing director. He devised and implemented the strategy that saw Endemol transition to a product development / distribution model from the more traditional brand licensing model. He pioneered a push towards online game shows and more mass-market gambling opportunities. At Endemol Gaming Brian also led several projects with various gambling operators on strategic product development work. This included live betting applications, consulting for lottery operators and developing a range of original games. Brian previously worked in product development with Littlewoods Gaming and BSkyB, developing some of the world’s first “red button” iTV applications and games.

Brian created the original Deal or No Deal fixed odds game and built up the team that delivered a diverse product range including:

Deal or No Deal and Deal or No Deal Jackpot
Deal or No Deal on various platforms and partners
The Baltimore Drop
Tower Power
Fruity Supernova
And many more…

Interactive strategy draft and games design for Camelot’s national lottery bid
European national lottery bids with GTECH
Big Brother scratchcard for Camelot
Battleship scratchcard
And many more…

Live betting applications and sportsbook design for Ladbrokes, ToteSport, Betway and many more…
Vivo – a next generation live betting experience with content management server
Affiliate website for major UK bookmaker (redesigning the Orbis affiliate site)
Marketing websites
The original Ladbrokes betslip design and build as well as there Horses & Dogs pages.

Betfair poker – migration tools and website
Ladbrokes poker – redesign of the download client with Ladbrokes and Microgaming
Poker website for Challenge TV
Online Gameshows / Multiplayer gaming
Developed a new genre online gameshows and pushed to launch several initiatives to make the most of the opportunity.
Gaming TV
Gala Bingo
Deal or No Deal
Spin Star
Cinema Bingo
Many more…

Get in touch with Brian MacSweeney on +44 7814 523823 or email brian@boolabus.com

Melbourne House
London, London, City of, England
United Kingdom
Website:  www.boolabus.com

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