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Bwin.com is the title sponsor for the EuroLeague Basketball

Bwin.Party Digital Entertainment, an online gambling operator, possibly the largest in world revealed that Bwin.com, their brand has signed a 3 year agreement in order to be the title sponsor for the EuroLeague Basketball professional basketball competition.

Bwin.com’s active sportsbetting clients will now be able to watch every match of the league as it will be streamed live on the site in more than 30 European countries and the best part is that it’s free.

Bwin.Party said that this deal ‘significantly broadens the footprint of Bwin.com within European basketball’ and it will also reinforce their sports brand philosophy. The EuroLeague Basketball is clearly the best and more important club basketball competition in Europe according to Bwin.Party.

Norbert Teufelberger, Bwin.Party’s Co-Chief Officer stated that “we are proud to announce the EuroLeague Basketball agreement, which represents a perfect match to our long-lasting relationship with the International Basketball Federation (FIBA), the world governing body for basketball.”

“This makes Bwin.com an even stronger brand as we will now cover both club basketball with the EuroLeague and the national teams through our FIBA partnership. Basketball, along with football and motorcycle racing, is one of the three pillars of our sport sponsorship strategy.”

On the other hand, Jordi Bertomeu, the President and Chief Executive Officer for EuroLeague Basketball stated that “it is a big step for EuroLeague Basketball to welcome Bwin.com as partner until 2014.”

“The most important basketball competition in Europe now gets the most important sportsbetting brand, Bwin.com, as a supporter to take club basketball´s popularity in Europe to an even higher level.”

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