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Bwin.Party prolongs FIBA deal

Bwin.Party Digital Entertainment recently prolonged their marketing and media rights contract deal with FIBA, The International Basketball Federation till 2014.

FIBA, is the governing bofy of World Basketball and with this prolonged deal, Bwin.Party will be promoting the events like EuroBasket 2011 and 2013, qualifying tournaments for the summer 2012 Olympic Games and the 2014 FIBA World Championships for both men and women.

Also, with this new deal, Bwin.Party can continue to streamFIBA tournaments live and free on Bwin.com for all the betting fans in over 30 nations.

Norbert Teufelberger  Bwin.Party’s Co-Chief Executive Officer stated that “The promotion of sports has always been an essential component of the Bwin’s sports brand philosophy.”

“Basketball, along with football and motorcycle racing, is one of the three pillars of our sport sponsorship strategy.”

Patrick Baumann, FIBA’s Secretary General and member of the International Olympic Committee stated that they were “very happy to announce that Bwin.Party will continue to be a FIBA global partner until 2014.”

“This extension of the rights agreement proves that basketball offers a positive and growing platform for its sponsors. At the same time, Bwin.Party is a key ally in our efforts to fight illegal betting and to achieve a working relationship with the gaming industry.”

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