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Genting UK sponsors Aston Villa

Genting UK, a casino operator signed a 2 year deal with Aston Villa, an English football team playing in the top division that will see the Genting casino brand’s logo featured on Aston Villa’s home and away shirts.

Genting Berhad, a leisure giant owns Genting UK which is also a subsidiary of Genting Malaysia. Genting Berhad operates 45 casinos in Great Britain under the Cs, Maxims and Mint brands.

Genting UK revealed that this deal will see sponsorship benefits and they agreed with Aston Villa to support each other’s activities, both local and international. This agreement will be for the seasons 2011-2012 and 2012-2013.

Gneting Malaysia is planning on opening a facility in Birmingham and owns Star Cruises that has a 50% share in the Norwegian Cruise line.

Peter Brooks, Genting UK’s Eecutive Deputy Chairman stated that they were “delighted to be partnering with a football club with such an esteemed heritage as Aston Villa.”

“The English Premier League is the preeminent football league with a vast international following while Genting is a leading leisure and hospitality group also with a huge international presence.

“Importantly, we have been associated with Birmingham since the 1970s and look forward to strengthening our relationship with this great city. So this sponsorship is a natural fit and marks an important milestone in Genting’s development as we continue to expand our presence both within the UK and internationally.”

Paul Faulkner, Aston Villa’s Chief Executive Officer said that “we are pleased and excited to be partnering with Genting and we are looking forward to benefiting from its position as a leading international corporation in the leisure and hospitality industry.”

“We believe this will be a good and positive partnership for the club and it reflects our continued growth. The fact that Genting has strong local connections in addition to its international dimension makes this a good relationship for the club and we anticipate that it will work well as we embark on a new chapter for Aston Villa.”

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