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GES – Gaming Executive Summit LatAm 2011

Conference day one: Wednesday, February 23, 2011

8amRegistration and breakfast8.50amOpening remarks LATIN AMERICA & GAMING – MATCH MADE IN HEAVEN?9amOpening address: Welcome to Panama
•Gaming’s astronomical growth in Panama
•The state of the Panamanian market today
•What opportunities exist in one of Latin America’s most promising markets?
•Examining future Panamanian regulation

Mr Antonio Alfaro,President, Asociacion de Administradores de Juego de Azar9.30amKeynote address: How offline operators can recover their former glory
•How big can Latin America’s offline gaming market get?
•Examining the region’s most promising markets
•Overcoming the tightening credit market and its impact on casino revenue
•Building a strong brand in a competitive marketplace
•Inventing new models for doing business, minimizing costs and pushing operational efficiency
•Evaluating investment potential: operations structures needed to deliver ROI

Mr Fernando Ors,Chief Development Officer, Codere10amKeynote address: Opportunities for online growth
•How much potential does the Latin market have?
•Which markets offer the biggest opportunities: Argentina, Brazil, Mexico, Panama, or Chile?
•What it takes to be a market leader: addressing the challenges of market monopolization
•Presenting a regionally-adapted service offering to make your business shine

Mr Andy Wasserman,Chief Executive Officer, bwin Argentina10.30amSpeed networking
Meet peers and colleagues and establish new relationships in one powerful, ‘quick-fire’ speed networking session.  Be sure to bring plenty of business cards

11.10amMorning networking break11.40amPanel session: Land-based casinos in Latin America- the final growth frontier?
•Can operators thrive in LatAm?
•Examining individual markets: Chile, Argentina, Colombia
•Learning from the decline in European offline revenues to make the most of Latin America
•How Latin American and international customers can be attracted

Mr Manuel Larosa,Director General, Latin GamingMr Juan Carlos Restrepo,Director General, Codere PanamaMr Peter Hoetzinger,Co-CEO & President, Century CasinosMr Francisco Leiva Vega,Superintendente, Superintendencia de Casinos de Juego12pmBroadening consumer exposure to your gaming business
•Building a brand in a new market: ensuring cultural sensitivity/awareness for success in LatAm
•Creating a Latin “online consumer culture”
•Marketing tactics for Latin gamers: building a positive image with potential customers
•What social media can operators use to broaden their appeal?

Mr Almir Ribiero,Chief Executive Officer, Betboo12.30pmOptimizing gaming revenue in Latin America    
•Localizing content and themes to attract a diverse patronage
•Strategies to ensure you compete with global leaders
•Positioning yourself as a leader in the region: creating an all-encompassing experience
•Building market share and customer loyalty to maximize profits

Mr Helios Navarro,Chief Executive Officer, Cirsa Panama1pmNetworking lunch HOW TO ENTER THE LATIN GAMING MARKET2.30pmPanel session: Entering Latin markets: Lotteries and partnership opportunities
•What does the convergence of gaming’s biggest players mean to smaller operators?
•Finding suitable partners for your Latin gaming operation from regulatory and operational standpoints
•Is this the best way to establish yourself in Latin America?
•Unique challenges of partnering with lotteries in Latin America: Stringent regulation and technological limitations

Mr Tiberiu Grigorescu,Head of Business Development, Latin America, IntralotMr Francisco Ibarra,Gerente General, Junta de Proteccion Social San Jose2.30pmEntering Latin America: Lotteries and partnership opportunities
•What does the convergence of gaming’s biggest players mean to smaller operators?
•Finding suitable partners for your Latin gaming operation from regulatory and operational standpoints
•Is this the best way to establish yourself in Latin America?
•Unique challenges of partnering with lotteries in Latin America: stringent regulation and technological limitations

Mr Tiberiu Grigorescu,Head of Business Development, Latin America, Intralot3pmCase study: Gaming partnerships – benefits and challenges
•Examining partnership opportunities in different Latin markets
•European operators and Latin partners: a recipe for success?
•Maximizing your Latin partner’s brand recognition
•Maintaining international legitimacy when operating in unregulated markets

Mr Fabio Celadon,Sr Vice-President Strategic Planning, GTECH Corporation & Lottomatica3.30pmSetting up a legitimate gaming structure to enter the Latin gaming market
•The pro’s and con’s of setting up a licensed gaming structure
•An overview of regulated gaming jurisdictions
•Focusing on the best gaming jurisdictions for the Latin gaming market

Mr Herman Behr,Founder & Chief Executive Officer, e-Management3.50pmAfternoon networking break4.20pmMobile technology: product innovation for the future of gaming
•Going beyond the hype: will mobile gaming finally come of age?
•Innovative strategies to increase revenue
•What new technologies are out there?
•Promoting gaming “on the move” in Latin America

Mr Alex Czajkowski,Chief Executive Officer, egaming 2.04.50pmLooking forward: how will cutting edge technologies open up the gaming industry?
•Looking at the latest in technology innovation to boost revenue
•Improving efficiency in casino operations through technology
•Effectively identifying hi-tech features which appeal to Latin customers
•Content and technology to support Class III gaming implementation

Mr Mario Palafox,General Manager, Veneto Casinos5.20pmClose of conference day one followed by cocktail reception

Useful Information

GES – Gaming Executive Summit LatAm 2011
Posted Thursday, January 13th, 2011

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