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GTECH and GeoSweep’s 1 year agreement

GTECH, a leading gaming technology and service provider has signed a 1 year agreement with the lottery game firm from the UK GeoSweep. This deal will see GTECH market and deploy GeoSweep.

GTECH which is a subsidiary of Grppo Lottomatica SpA, an Italy-based lottery gaming giant said that this deal contains options by mutual consent and it will also see GTECH work to set up GeoSweep’s interactive lottery game for the World Lottery Association or WLA customers, for those that are already there and for those who might be there in the future.

The GeoSeep game has created a new category in the lottery gaming department by having places instead of numbers and also have the ability to use Google Maps so that the players can choose a real existing location for them to possess on a game board that has millions of tiles called the ‘Geos’, which are used as location-based tickets.The game also gives players the opportunity to be realistic so it allows them to buy their house, list where they were married, list their favourite sports stadium and stuff like that. But that’s not all. It also allow the players to experience some social gameplay through its GeoGroups and Treasure Hunts features.

Jaymin Patel, GTECH’s President and Chief Executive Officer stated that “this exciting and novel gaming concept extends our growing collection of innovative gaming products to provide lotteries with new opportunities for revenue growth and player expansion.”

“GeoSweep is a truly innovative game concept that will embolden lottery game portfolios, attract a new base of players to the lottery experience and generate more revenues to support good causes around the globe.”

James Oakes, GeoSweep’s Chief Executive officer stated that “our focus on technological and player engagement advancements has positioned us to develop a game that appeals to all ages but particularly the ‘Generation Y’ segment that is so valuable to the lottery industry.”

GTECH made it clear that they’re working with GeoSeep to develop a retail-enabled version of their game that is appropriate for all the lotteries based in the US.

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