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KAX Media acquiring Gambling.com

Gambling.com, a domain that was sold for US$2.5m (£1.5m) was bought by KAX Media, WSN.com sports betting portal’s operator.

The Chief Executive Charles Gillespie that secured backing from Sportingbet founder Mark Blandford’s Valhalla Investments in 2008 said that it was an easy decision when considering the price.

His comments were “I can confirm KAX Media is the buyer of Gambling.com. We had been shopping around for an acquisition in the affiliate space for some time but had not found anything attractive. We’d basically stopped looking and then this came up. It ticked all the right boxes.”

The Chief Executive seemed confident that KAX will develop and make Gambling.com big once more, after the downfall it suffered when the Unlawful Internet Gambling Enforcement Act came in the US and also Google’s penalty which resulted in less traffic and advertising. Gambling.com was bought in 2005 for US$20m and after the downfall it was sold for US$2.5m.

Charles Gillespie also stated “It’s a classic private equity buyout where new management comes in and implements an aggressive growth strategy. KAX has an affiliate software platform that was purpose built to run this exact kind of site so the overlap with our current business and technology platform is nearly one to one.”

Gillespie also stated that Gambling.com will still focus on Casino vertical and the UK market. “Medium term we will take it into other English-speaking markets and we have our fingers crossed for any form of US regulation.”

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