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Microgaming and Ladbrokes extend their deal

Microgaming, an innovative gaming solution software provider has resigned a contract agreement with Ladbrokes a gaming giant based in Britain that will see the Isle of Man-based company Microgaming supply casino and other gaming software to Ladbroke’s betting and gaming site Lanbrokes.com.

This deal ensures that both companies will succeed in revenues even more as it offers something beneficial to both companies. Ladbrokes will get more customers and current ones will be happier to know that Ladbrokes will get more games and content. Microgaming stated that this deal is considered as a “Revenue growth opportunity” for both companies.

Roger Raatgever, Microgaming’s Chief Executive Officer stated that they “have had a long and successful association with Ladbrokes and this new agreement will enable us to continue working closely together to enable Ladbrokes to provide a market-leading casino offering and extend the reach of our products across all Ladbrokes channels.”

“We are proud that Microgaming has supplied online gaming software to Ladbrokes for over ten years and we look forward to a continued prosperous relationship.”

Meanwhile, Ladbroke’s Chief Executive Officer said that “this agreement reflects our ongoing objective to offer customers the best products in the marketplace through more flexible supplier relationships that offer increased opportunities for growth.”

“Microgaming has a proven track record and product range and this new agreement offers us the opportunity to maximise our relationship in the future.”

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