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Million2-1 – Mobile and online gaming brands in the iGaming industry

Million-2-1 is established as the UK’s leading service provider for SMS prize competitions and mobile lotteries.

As part of the IGT-UK Group Million-2-1 now also brings the world’s best known gaming brands to the mobile and online platforms via its direct-to-consumer brand Kerching.

We work with the some of the biggest media companies and brands to deliver new revenue streams, valuable customer data and effective management tools.

Compliance is at the heart of our business and our key values are transparency and trust. We have close working relationships with all gaming and communication regulatory bodies, hold all available gaming licenses and have invested significant resource into developing proprietary technology that is built for purpose.

Since being founded in 2003, Million-2-1 has worked with many high profile media companies to operate interactive SMS and mobile mechanics. Most notably Million-2-1 invented the How Lo?® reverse auction SMS competition which is now a worldwide phenomenon.

Million-2-1 has over 2.6 million customers and its clients include talkSPORT Radio, Absolute Radio, LBC Radio, Orion Media, News International and Manchester United.

Since being acquired by IGT-UK Group in 2008, Million-2-1 has developed a portfolio of famous IGT & Barcrest Group gaming titles for the mobile platform, which are operated under its direct-to-consumer brand, Kerching.

Million-2-1 holds an External Lotteries Manager permit, as well as a number of Personal Management Licences, and is a member of the Lotteries Council.

Since its inception, Million-2-1 has maintained an unblemished compliance record. Operating under privileged licenses in a highly regulated industry, Million-2-1 maintains the highest level of approval to all products and services in order to protect and preserve its name, reputation, integrity and goodwill.

Originally founded in 1975, International Game Technology (IGT) has long been established as the number one global company specialising in the design, development, manufacturing, distribution and sales of computerised gaming machines and systems products.

IGT-UK Group manages the UK business divisions of IGT and comprises:

Barcrest Group – a company with 40 years experience in providing fun gambling entertainment across a variety of platforms for the land-based non-casino market
IGT-UK Gaming – the leading supplier of gaming machines and management solutions for the land-based casino market
WagerWorks – the remote gaming subsidiary of IGT, and premier provider of game content for online, mobile and interactive digital television
Million-2-1 – the UK’s leading provider of innovative mobile gaming and interactive services
For more information please visit IGT or IGT-UK.

Robert White, Vice President, IGT-UK Group
Robert White is responsible for IGT’s UK businesses, consisting of Barcrest Group, Cyberview, Million-2-1 and IGT-UK Gaming including WagerWorks. Robert joined Barcrest Group in 2000, holding positions of Finance Controller, Finance Director and Managing Director (Sales & Commercial). He was appointed Vice President of IGT-UK Group in October 2008.

Alex Stephens, Director of Business Development, IGT-UK Group
Alex Stephens is responsible for both the Million-2-1 business and all IGT-UK Group business development initiatives. Alex joined IGT-UK Group in December 2008 and was appointed Director of Business Development in May 2009. Prior to that, Alex spent six years at Teradyne Diagnostic Solutions, a division of Teradyne Inc., holding the positions of Business Analyst and Financial Controller.

Dawn Cooper, Commercial Manager, Million-2-1
As Commercial Manager at Million-2-1, Dawn oversees the sales, marketing and distribution strategy for Million-2-1’s expanding portfolio of mobile casino games, SMS services, PRS activity and mobile lotteries. Since joining Million-2-1 in 2006, Dawn has developed successful partnerships with broadcasters including talkSPORT, LBC Radio and Absolute Radio, in addition to partners Manchester United, Liverpool FC, Orange, Vodafone and The Daily Mirror. Dawn is a board director for the Association of Interactive Media and Entertainment (AIME).

Million-2-1 Limited
IGT-UK Group
Margaret Street

Tel: 0161 236 3010

0161 236 3050


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Million2-1 – Mobile and online gaming brands in the iGaming industry

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