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NetPlay TV’s positive financial update

NetPlay TV, an iGaming Interactive firm revealed their financial results for the 3rd quarter of 2011 that came up really positive when they reported a 57.3% increase in new casino players to 24,686 over last year as well as a 44.8% increase in active clients to 23,416 when compared to last year’s figure.

After seeing their 3rd quarter results, NetPlay TV are looking forward to their full year financial results and are confident that they’ll be ahead of what they had originally anticipated.

NetPlay TV stated that “the company is focusing continuously on how best to maximise the number of players acquired through the post-midnight teleshopping television window and during the third quarter also carried out tests on pre-midnight television advertising spots, which produced positive results.

“As a result of this initiative together with the continued strengthening of the relationships with key broadcasters, the company will be further increasing marketing expenditure on television advertising in the fourth quarter.

“The company continues to pursue ways of generating increased revenues from its 31.5 hours of terrestrial television per week particularly with regard to acquiring new customers directly via mobile. This strategy is proving to be effective with Supercasino mobile revenue up over 500 percent on the third quarter of 2010. This significant increase in mobile revenue is the result of the introduction of our new iPhone application in the third quarter of 2010 and supports the company’s strategy of acquiring customers directly into the iPhone via the television.

“2011 continues to perform strongly and the directors are confident that NetPlay TV will deliver a positive set of financial results for the full year ahead of current market expectations.”

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