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PaddyPower joins Playtech in a deal

Playtech Limited, an iGaming online gambling software developer signed a deal with Paddy Power, an Irish retail and online bookmaker that will see Playtech supply them with technology and a games platform.

With this deal, Paddy Power has re-launched PaddyPower.com, its iGaming casino by using Playtech’s technology and games platform. Playtech’s games ranged from slots and table games as well as card games to other branded content in web format as well as a download format.

Playtech will also provide PaddyPower with their Player management tools that  include loyalty functionality that was designed to produce significant opportunities to increase player returns.

PaddyPower’s first involvement with Playtech came in 2007, when PaddyPower joined Playtech’s iPoker network and recently they also joined the developer’s online bingo system that is managed by its Virtue Fusion Limited subsidiary.

Mor Weizer, Playtech’s Chief Executive Officer stated that “we have built a strong relationship with Paddy Power over several years and are delighted to be able to further consolidate our service provision to one of the industry’s leading players through this agreement to provide our leading casino technology.”

While Christopher Coyne and Denise Dunne from PaddyPower stated that “we are excited to announce the launch of Paddy Power’s new casino using Playtech’s technology.”

“We believe it will be best-in-class with an abundance of excellent games added to our market-leading casino promotions for players. Playtech was chosen following a rigorous selection process from among the leading casino suppliers. The project teams have delivered a fantastic online casino that we believe will significantly enhance our online offering.”

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