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RedBet purchases HeyPoker.com

Redbet Holding AB, an iGaming online gambling provider based in Sweden revealed that RedBet Gaming Limited, its subsidiary acquired Heypoker.com, an Easter European focused brand via an asset deal.

This new purchase has enabled RedBet’s portfolio to 8 sites counting TotalPoker.com and WhiteBet.com. RedBet already went through similar stuff earlier this year when they bought i4Poker.com and DoubleCardrooms.com.

This deal will also benefit RedBet as they also got the site’s customer base or roughly about 37,000 registered players. HepPoker.com makes part of the Ongame Network and offers a selection of gambling services counting poker, sportsbetting and casino.

The online poker offering with RedBet was a success as HeyPoker.com made a gross profit of $417,000 and according to HeyPoker.com its intentions are to maintain the brand and develop the business further.

Jorgen Andersson, RedBet’s Chief Executive Officer stated that “Redbet’s growth strategy is based on both organic growth and acquisitions.”

“The acquisition of HeyPoker.com strengthens Redbet’s business and accelerates our growth in selected markets.”

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