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Scientific Games to launch Lucky Card

Scientific Games Corporation, an iGaming lottery giant revealed that they will launch Lucky Card which will be a mixture of instant lottery scratchcard game and a prepaid MasterCard gift card.

Scientific Games said that this Luck Card was developed through a strategic alliance with Master Card and Western Union, global payment services firms which will be introduced along with its customers to the prepaid gift card industry. This move is expected to make a profit of $17 billion in the US alone this year.

The Lucky Card will be available to purchase for $25 and will offer the buyer a $20 prepaid MasterCard voucher as well as an instant lottery scratchcard with a chance to win up to $500. “No validation or cashing of prizes is required by the retailer at point-of-purchase” according to Scientific Games while the product will be activated through ‘a simple Internet or phone process’ with the $20 value alongside any instant game winnings loaded onto the card immediately.

Jim Trask, Scientific Games’ Printed Products Group President stated that “Lucky Card is an exciting new product that not only offers consumers a creative alternative to the traditional prepaid gift card but opens the door to new markets and new revenues for our lottery customers.”

“Sold at big box stores, drug store chains and existing lottery retailers, gift cards are an entirely untapped opportunity for lotteries and the Lucky Card is a best-in-class concept that’s earning positive early reactions. With the gift card industry expected to reach over $17 billion in the United States this year, we believe the Lucky Card has great potential for the lottery industry.”

Scientific Games also stated that “Once activated, Lucky Card can be used anywhere MasterCard is accepted.”

“Lucky Card is competitively priced for the existing prepaid gift card market, which typically adds a surcharge of four to five dollars to a $20 gift card with no additional value offered to the customer.”

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