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Sportsbet’s new mobile deal with Mobenga

Sportsbet Party Limited, Paddy Power’s subsidiary has recently launched a brand new mobile sportsbook in partnership with Mobenga, an iGaming Swedish developer.

Paddy Power, an iGaming Irish gambling provider who managed to fully run Sportsbet in December 2010 announced that this new mobile sportsbook has many features that are available and fully supported by the iPhone, iPad and all mobile devices that run on the Android.

Playtech Limited, and iGaming software giant got hold of Mobenga back in July who were already partners with Paddy Power in order to debut a range of new mobile innovations like the first iPad application that was downloadable as well as services for the iPhone and all android enabled smartphones.

Cormack Barry, Sportsbet Chief Executive Officer stated that “we’ve already seen fantastic growth since going live with this new product with more than a quarter of our customers now enjoying our mobile betting platform.”

“We will continue to invest heavily in the mobile betting space as we strive to provide our customers with an unrivalled mobile betting experience.”

Raymond Smit, Sportsbet’s Mobile Manager stated that “with smartphone penetration in the Australian market at 37 percent and growing, developing a mobile platform to suit this demand became our top priority.”

“We were very impressed with the work Mobenga has provided to European betting companies and partnering with such a leading mobile development house was the obvious choice.”

While Christian Rajter, Mobenga’s Chief Executive Officer stated that “we are very pleased to have been chosen to be Sportsbet’s mobile partner and given the trust to upgrade its mobile offering.”

“The teams of both Sportsbet and Mobenga have been working very hard to deliver the most advanced and comprehensive client in the world for the Spring Carnival and have done a fantastic job. Both we as well as the great team at Sportsbet know that this is only the beginning of an extremely exiting journey and we look forward to together pushing the limits of the mobile media.”

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