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William Hill and Scottish Premier League’s deal

William Hill, a British iGaming giant has resigned a 3 year deal in order to continue being the official betting partner of the Scottish Premier League, the top division of football in Scotland after a successful partnership in the previous season.

This agreement will help William Hill’s iGaming products and services as they will promote their brand through ScotPrem.com, the Scottish Premier League’s official site. According to William Hill, it operates over 300 shops in Scotland and with this deal settled; they can promote them even more.

More than 270 individual markets on contests will be offered by William Hill throughout the season’s Clydesdale Bank Premier League and has installed Glasgow clubs Rangers and Celtic as 5/6 co-favourites to lift the title. Edinburgh’s Heart of Midlothian flowed them at 50/1.

Kristof Fahy, William Hill’s Marketing Director stated that “After such a thrilling climax to last season’s Clydesdale Bank Premier League campaign, it was a no-brainer that we wanted to be involved again.”

“The opportunity to reach out to such a diverse and passionate fan base will help to continue our fantastic partnership with Scottish football.”

Meanwhile, Neil Doncaster, the Scottish Premier League’s Chief Executive Officer stated that “It is great to have William Hill on board again as the official betting partner of the Scottish Premier League and this partnership demonstrates the huge level of interest in Clydesdale Bank Premier League football in the UK.”

“We look forward to working with William Hill throughout the season to promote great deals to our fans.”

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