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William Hill going after the Italian Market with WilliamHill.it

William Hill, a British iGaming giant revealed that they will enter the profitable Italian market trough WilliamHill.it, a tailor made online casino that is licensed by Autonoma Dei Monopoli Di Stato, known as AAMS.

The Autonoma Dei Monopoli Di Stato awarded an iGaming license to the new site WilliamHill.it and according to William Hill, they are specifically marketing this new site in order to increase the brand popularity in Italy.

WilliamHill.it was designed from the beginning to be able to compete with domestic and international rivals for a large part of the Italian iGaming online betting and market that is rumoured to be around 6 billion euros. According to William Hill, the new site will in time grow to offer sportsbetting, bingo and poker services too.

Henry Birch, William Hill Online’s Chief Executive Officer stated that they were “really excited about our Italian venture. The combination of a high passion for sports and gaming makes Italy one of the most important markets in our international expansion plans.”

He added that “we’ve spent a lot of time developing the site and ensuring it conforms to the AAMS regulatory requirements. We’re delighted with the outcome of the site and we believe it will be a big hit with Italian players.”

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