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William Hill, the new title sponsor for the Scottish Cup

William Hill, an iGaming giant signed an agreement with the Scottish Football Association that will see William Hill as the new title sponsor for the Scottish Cup competition for the coming three years.

William Hill currently operates 300 betting shops in Scotland along with 2,364 as a total number spread all over the UK and Ireland. The deal involves a 7 figure digit but will also see the competition renamed as William Hill Scottish Cup.

William Hill is also currently the betting partner for the Scottish Premier League and with this new deal, they can now showcase their mobile and online retail products to the Scottish football fans.

Gareth Davis, William Hill’s Chairman stated that “it seems fitting for the most established and biggest bookmaker in Scotland to be attached to the oldest association trophy in world football and we at William Hill consider it an honour to be able to put our name to the Scottish Cup.”

“We are proud to have a leading brand like William Hill as the sponsor of the Scottish Cup for the next three seasons,” said Stewart Regan, Chief Executive Officer for the Scottish Football Association.

“The new 2011/12 William Hill Scottish Cup begins in just a few weeks’ time and with the competition now securing a new sponsor, we can now look forward another exciting season ahead.”

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