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William Hill’s sponsorship deal for the FA Cup

William Hill, an iGaming giant based in Britain has signed a deal that will see the operator serve as an “official supporter” and England’s national football team as well as an ‘official supporter’ and ‘official betting partner’ of the FA Cup, an English football cup for the coming two and a half years until the end of the 2014 FIFA World Cup.


According to William Hill, this is the first time in the company’s history that they made this kind of deal and will feature a ‘wide and unique range’ of image rights, advertising and promotional opportunities for them. The English FA Cup is the world’s oldest football knockout cup that goes back to 1871.


Ralph Topping, William Hill’s Chief Executive Officer stated that wWe have been looking for sponsorship opportunities from which we can reward and engage with our customers for the events they most enjoy.”


“This deal with The Football Association will help us to achieve our objectives of developing the prominence of our brand and increasing market share in all our business channels.


“Our ‘official betting partner’ status of the FA Cup complements our existing partnership with the Scottish Football Association and our sponsorship of the Scottish Cup with which we are already extremely delighted and it becomes a welcome addition to our quality range of sponsorships within darts, snooker and racing.


“The next two and a half years are an exciting time for UK football and we’re delighted to now be part of all of those events.”


While Peter Daire the Head of Sponsorship for The Football Association stated that “we are delighted to have William Hill on board.”


“It has a strong track record in sports sponsorship and a considerable online and High Street presence that will enable us to strengthen our communication platforms for England and the FA Cup. In return, William Hill will benefit from an association with two of the highest-profile football sponsorship properties in the world.”


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