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Zed – digital entertainment in the iGaming industry

Zed is a global cross platform publisher of digital content & entertainment for digital networks. Zed´s business is composed of three highly complementary activities: production of digital content; distribution across digital networks; and sophisticated marketing expertise to drive sales of digital content. Its portfolio includes the following categories: social games and entertainment apps, broadcasting and cinema products, and social/community products. Zed´s products, the leading mobile value-added services (MVAS) company, are available for more than 3 billion people through its operations in 61 countries and agreements with 130 mobile operators worldwide.

Zed also has Pyro studios and Ilion Animation Studios . Pyro responsible of the best-selling saga, “Commandos”, considered one of the most important franchises in gaming history, whose sales reached over 5 million copies worldwide and has managed to be No. 1 in sales in over 25 countries. Zed also develops computer-animated content with the highest artistic quality through Ilion Animation Studios. Its first animations movie, Planet 51, was released in 170 countries and was awarded with a “Goya” to the Best Animated Film by the Spanish Film Academy in 2010 .

Nowadays, the whole experience in game development from Pyro Studios, along with Zed´s technological capability on mobile and internet and its leadership on mobile value-added services (MVAS), and Ilion ´s creativity and visual potential, have turned Zed to focus on developing social games for social networks, becoming one of the largest studies in the world in terms of number of developers and size.

Founding of LaNetro. Javier Pérez Dolset and his brother Ignacio set up LaNetro in 1996, to offer interactive leisure and entertainment content accessible from any device with access to the internet.

First SMS and WAP launched.

The company introduces its support for Wap, PDA and interactive television (Web TV) through its content portal LaNetro.com. The company is a pioneer in taking online content to any device with access to the Intranet.

In 2002 realizing the opportunity arising in the mobile industry, the company decided to concentrate its activity on Mobile Value Added Services (MVAS).

Two years later, in September 2004, LaNetro acquired the mobile content pioneer, Zed, from Nordic operator TeliaSonera. The company changed its name to LaNetro Zed and kept Zed as its brand for mobile contents and services. Founded in 1999 and a pioneer in the MVAS industry, the company worked as an aggregator and marketed products and services for mobile phones.

This business operation consolidates the company’s position in the mobile content sector and furthers its international expansion, with presence in 15 countries.

In December 2006 the company acquired Monstermob Group PLC, one of its competitors with headquarters in the UK.

Also during this year, Zed bought Spanish company, Alvento Soluciones, a pioneer in the mobile services for business.

The company holds operations in 37 countries.

Zed markets the first web 2.0 based platform integrating mobile and web services, where members can participate in the creation of content which is then shared within the community.

LaNetro Zed becomes Zed Worldwide.

Zed and one of its shareholders (Grupo Planeta) created a joint venture to boost the local guides business of Lanetro.com. Zed acquires Mobitween, the leading developer and publisher of games based on Adobe Flash® technology. 

A year of great geographical expansion: acquisition of Netpeople, which gives great presence in Latin America, opening of a new office in Sydney (Australia) and stablishing a joint venture with the Indian company Tanla Solutions Ltd, the local leading telecommunications software and services provider with worldwide operations.

Also, in its way to become the partner of choice and one-stop-shop for operators, Zed takes two strategic steps: the acquisition of Player X, British mobile media company specializing in Operators Portal Management, games and mobile TV & Video and Temafon, the exclusive content aggregator to one of the “big three” Russian operators Beeline. During 2009 Zed has started operations in Brazil, one of the largest markets by subscribers where Zed was not present. Zed holds today operations in 61 countries.

Complejo Europa Empresarial
Bruselas 1 planta C/Rozabella,4
Las Rozas, Madrid, Madrid, Comunidad de 28230
Miguel López-Quesada
Corporate Communication & Institutional Affairs General Manager
Phone & e-mail

Phone: Tel. (+34) 91 640 48 00


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Zed – digital entertainment in the iGaming industry
Posted Thursday, November 18th, 2010

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